Every time Californian tech giant Apple puts out a new product it makes headlines around the world that was true of its early home computers the first to use a recognizably modern user interface and it was even more true of the iPod which single-handedly revolutionized the music industry not to mention the very smartphone you are probably reading this article but the world’s biggest and best-loved technology company Apple is not done yet. Apple engineers have secretly been eyeing up transportation as the next industry ripe for their unique brand of scorched earth description. So today we are asking the question when will we see the Apple Car.
Apple is extremely tight-lipped about its alleged foray into the transportation industry even the sharpest and the best-informed apple watchers have only scraps of information and educated conjecture to go on so before we get stuck into the fun of speculation let’s go over the facts we can be reasonably certain of Tim Cook Apple’s CEO addressed the hush project directly during an interview in 2017 we are focusing on autonomous systems he said. One purpose of autonomous systems is the self-driving car. We see it as the king of all the AI projects. Apple tends not to give away details about what they are working on but in this instance, Tim Cook was not able to flatly deny the existence of Apple’s designs on the automotive industry.
Earlier in 2017, Apple was granted a permit from the California Department of motor vehicles to test self-driving vehicles on public roads before you get your hopes up that will show you a sighting of a sleek Apple-designed automobile it would appear the company was merely testing self-driving software embedded in a fleet of rather humdrum Lexus SUVs reportedly leased from Hertz. These SUVs and their conspicuous roof camera arrays were spotted by eagle-eyed Apple fans pooling around on the streets of Cupertino where Apple headquarters are based a dead giveaway in any case by that point. During 2017 a vast number of employees from electric car market leader Tesla were reportedly jumping for the Apple car project internally codenamed Titan.
Is there going to be an Apple car?
An anonymous Apple employee wrote to business insider around this time to say that Apple’s latest project is too exciting to pass up, and I think it will change the landscape and give Tesla a run of its money. During recent years Apple a regular fixture in the patent office queue has sought to register a number of inventions that appear to suggest a move into the automotive sector. Apple also filed a patent for window tinting technology. The patent specifically refers to vehicles in the filing which is for technology that can apparently vary the level of Tinton it’s reasonable to assume a windscreen or sunroof.
Other patents that excited Apple fans have attributed to the hush project Titan relate to real-time alignment and calibration of automotive sensors smart tech that can recognize landmarks and even a new generation car door that can prevent the user from swinging it out oncoming traffic or into the path of a passing cyclist. Patents alone don’t reveal the whole picture and intellectual property is an especially opaque area of law but these and other patents certainly suggest that engineers within Apple are beavering away at the problem with great gusto and it’s certainly worth noticing that late Apple founder Steve Jobs is said to have expressed an interest in potentially working on an Apple Car around 2008 when the first Tesla model was unveiled to the world. Jobs apparently pondered entering the electric car market but ultimately decided to focus his energies on the recently launched iPhone since then Apple has also invested in a number of transport companies around the world.
In July 2017 report hinted that Apple was working with the Chinese firm Contemporary Amperex Technology with the intent to research and develop a new generation of car batteries. In June 2019, Apple bought drive.ai, a startup that’s led pilot programs of an autonomous vehicle in the state of Texas. Despite the fact that drive.ai had technically ceased operations it’s believed Apple swept up both it’s vehicles and hired its engineers ever the canny masters of intellectual property. Apple also registered a number of top-level online domains back in 2015 including apple.car, apple.cars and apple.auto.
High profile Apple investor Carl Icahn went as far as to call a potential Apple vehicle the ultimate mobile device and although not even the vagus sketch has been released by the company it’s quite easy to imagine any Apple vehicle knocking spots of his competition in the looks department. However, it seems as if from the outside anyway project Titan has been docked by internal management failure and in-fighting of those 1000 Tesla employees.
Apple needs to control the design, the guts and the experience and services on top of the platform.
When will we actually see an Apple Car?
Already in California, Apple has been trialling its so-called pale system. Pale is an acronym for Palo Alto Infinite Loop and is to all intents and purposes a self-driving shuttle designed to ferry employees around various Silicon Valley Offices. The hardware, for now, is based on a Volkswagen t6 transporter but if the autonomous tech can be proved reliable, it could be just a few short years before we see an Apple-designed automobile. Probably we will see it in between 2023 to 2025.
How much will the Apple car cost?
The team suggested that the Apple Car is likely to have a price of around $55,000.
How much will the Apple car cost in India?
The team suggested that the Apple Car is likely to have a price of around Rs 40-50 lakhs. This is the Apple Car prices in India.
What happened to Apple car?
Apple is still working on its Car project and one could expect to see it in year between 2023 to 2025.